Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective:
A) exposure.
B) distortion.
C) retention.
D) information.
E) framing.

Question

Quizplus · Accepted Answer

Selective retention refers to the tendency of consumers to remember information that supports their existing beliefs and attitudes while forgetting information that contradicts them.

Consumers Tend to Remember Information Inputs That Support Their Feelings