Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on this approach of Kellogg's, which of the following types of decision making processes will Kellogg's most likely expect from its customers?
A) Routinized response behavior
B) Limited decision making behavior
C) Extended decision making
D) Impulse buying
E) Extensive response behavior

Question

Quizplus · Accepted Answer

The Answer of Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on this approach of Kellogg's, which of the following types of decision making processes will Kellogg's most likely expect from its customers?
A) Routinized response behavior
B) Limited decision making behavior
C) Extended decision making
D) Impulse buying
E) Extensive response behavior

Kellogg's Is Introducing a New Bran Waffle for Toasters