If PepsiCo sets its twelve-pack price to match the price charged by Coca-Cola, Pepsi is using pricing methods?
A) demand-based
B) cost-based
C) reference
D) competition-based
E) psychological

Name: If PepsiCo sets its twelve-pack price to match the price charged by Coca-Cola, Pepsi is using pricing methods? A) demand-based B) cost-based C) reference D) competition-based E) psychological
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Question

Quizplus · Accepted Answer

PepsiCo is using competition-based pricing by setting its price to match that of Coca-Cola, a direct competitor.

If PepsiCo Sets Its Twelve-Pack Price to Match the Price