Marketers improve their ability to establish prices appropriately when:
A) there is non-price competition.
B) they know the prices charged for competing brands.
C) their products are of better quality than the competition's.
D) the main objective is image building.
E) using psychological pricing.

Question

Quizplus · Accepted Answer

Knowing the prices charged for competing brands allows marketers to set competitive prices that can attract customers while ensuring profitability.

Marketers Improve Their Ability to Establish Prices Appropriately When