The problem of survey participants attempting to present a positive image of themselves is referred to as
A) experimenter bias.
B) social desirability bias.
C) response set bias.
D) good subject bias.

Question

Quizplus · Accepted Answer

Social desirability bias occurs when survey participants respond in a manner that they believe will be viewed favorably by others, often leading to over-reporting of "good" behavior or under-reporting of "bad" behavior.

The Problem of Survey Participants Attempting to Present a Positive