A survey researcher chose to administer a survey using the Internet. This sample likely overrepresents people who own a computer and underrepresents people who don't own a computer. This problem in the researcher's survey is best described as
A) selection bias.
B) low response rate.
C) social desirability.
D) response set.

Question

Quizplus · Accepted Answer

Selection bias occurs when the method of selecting participants leads to a sample that is not representative of the population being studied. In this case, using the Internet for a survey likely excludes those without computer access, thus not accurately representing the entire population's views or behaviors.

A Survey Researcher Chose to Administer a Survey Using the Internet