Question 1

Marketers use systems to check whether each potentially ethical issue raised in the planning process is being addressed during the phase of the strategic marketing planning process.

Accepted Answer

The control phase of the strategic marketing planning process involves monitoring and evaluating the results of the marketing strategy and ensuring that ethical issues are addressed.

Question 2

By hiring a team to investigate and report working and environmental conditions at its offshore contract manufacturing facility, SharpCut Knives Inc.has addressed the ethical question concerning whether the firm:

Accepted Answer

By investigating working and environmental conditions, SharpCut Knives Inc. is addressing its responsibility to ensure that workers are treated fairly and paid a living wage, which is a key ethical concern for companies with offshore manufacturing.

Question 3

The concept of consumerism, which began in the 1960s:

Accepted Answer

Consumerism is a social movement that emerged in the 1960s to protect consumers from unfair business practices and to promote their rights and interests.

Question 4

As part of its sustainable development drive, Voiceover has begun to provide its customers with electronically generated bills, thus reducing its paper consumption by more than 37 tonnes.The company is demonstrating:

Accepted Answer

The company's initiative to reduce paper consumption by providing electronic bills aligns with corporate responsibility, as it reflects a commitment to sustainable practices and reducing environmental impact.

Question 5

When the manager weighs the cost of recalling the phones against the cost of potential lawsuits, he is:

Accepted Answer

The manager is evaluating the trade-offs between two potential outcomes: the cost of recalling phones versus the cost of potential lawsuits, which is a decision-making process involving conflicting outcomes.

Question 6

As part of its emergency response plan to a crisis situation, Frazer Inc.closed down several of its steel-cutting factories.Although the media reported that Frazer's decision had a ripple effect throughout the steel industry, the company's reputation, credibility, and trustworthiness did not suffer.During strategic planning, Frazer considered whether the firm:

Accepted Answer

Frazer Inc. considered whether its actions had a negative impact on any stakeholder group, which aligns with the concern about the ripple effect reported in the media.

Question 7

Which of the following parties are relevant to the decision making process in the Wine & Cheese Diners' issue?

Accepted Answer

The answer of Which of the following parties are relevant...

Question 8

During which phase of the strategic marketing plan would the firm address whether its actions have had a negative impact on any stakeholder group?

Accepted Answer

During the control phase, the firm evaluates the outcomes of its marketing strategies and actions, including assessing any negative impacts on stakeholders.

Question 9

Celebrities stopped endorsing BodyShine Inc.'s products because the products were being manufactured using child labour and poor working conditions.The management at BodyShine needs to address whether it:

Accepted Answer

The answer of Celebrities stopped endorsing BodyShine Inc.'s products because...

Question 10

During which phase of the strategic marketing plan would the firm address relocation of its production to another country?

Accepted Answer

The implementation phase is when the firm puts its strategic marketing plan into action, which includes operational decisions like relocating production.

Question 11

As a final step to ethical decision making at Wine & Cheese Diners, review and refine the various options available and choose a course of action.

Accepted Answer

Top managers are responsible for making final decisions and ensuring that the chosen course of action aligns with the company's ethical standards and objectives.

Question 12

As part of its sustainable development drive, Voiceover Inc.purchases more than 10000 megawatt hours of green power, which reduces its greenhouse gas emissions by 21 percent annually.The company is demonstrating:

Accepted Answer

Voiceover Inc. is demonstrating corporate responsibility by actively reducing its greenhouse gas emissions through the purchase of green power, aligning with sustainable development goals.

Question 13

Research has shown that the firms which respond in the first few hours of a crisis with an organized plan and with compassion for those affected:

Accepted Answer

Responding quickly and compassionately in a crisis helps maintain trust and protect the firm's reputation in the long term.

Question 14

Locating production facilities in foreign countries to take advantage of lower-cost labour creates the ethical question of whether the firm:

Accepted Answer

When a firm locates production facilities in foreign countries to benefit from lower-cost labor, it raises ethical concerns about the firm's responsibility to ensure that workers are treated fairly and paid a living wage, addressing potential exploitation.

Question 15

Charges that firms are using sweatshop labour to produce their products are likely to occur during the phase of the strategic marketing planning process.

Accepted Answer

Charges of using sweatshop labor are likely to arise during the implementation phase, where the actual production and operational activities take place.

Question 16

It is policy for Helten Inc.to issue an annual report that discusses how the organization has performed against its own standards of ethical conduct.In strategic planning, Helten's report is part of the phase.

Accepted Answer

The control phase involves monitoring and evaluating the organization's performance against its standards and objectives, including ethical standards. Helten Inc.'s annual report on ethical conduct is part of this phase.

Question 17

In the planning phase, Platonic Inc.must consider whether:

Accepted Answer

The answer of In the planning phase, Platonic Inc.must consider...

Question 18

Which of the following is true about the ethical and social criticisms of marketing?

Accepted Answer

The answer of Which of the following is true about...

Question 19

The manager is faced with the dilemma of doing what is beneficial for the firm in the short run and doing what is right and beneficial for the firm and society in the long run.To address this conflict, the firm's:

Accepted Answer

Aligning long-term goals with short-term goals ensures that individual actions contribute to the firm's sustainable success and societal benefit, resolving the conflict between immediate and future interests.

Question 20

Which of the following should be Wine & Cheese Diners' next step?

Accepted Answer

The answer of Which of the following should be Wine...

Quiz 17: Ethics and Socially Responsible Marketing