Herbert Simon, one of the first social scientists to combine the study of economics and psychology, suggested that humans should be viewed as
A)rational maximizers.
B)satisficers.
C)independent thinkers.
D)signalers.

Question

Quizplus · Accepted Answer

Herbert Simon suggested that humans are satisficers rather than rational maximizers. In other words, people tend to make decisions that are "good enough" rather than trying to find the optimal solution. This is because people have limited cognitive abilities and processing power, and it is often more efficient to make a satisfactory decision than to exhaustively search for the best possible option.

Herbert Simon, One of the First Social Scientists to Combine