Herbert Simon suggested that people are not rational maximizers but satisficers, meaning that they choose a course of action that is
A)personally satisfying, with a greater emphasis on personal consumption than on fairness.
B)socially satisfying, with a greater emphasis on fairness than on personal consumption.
C)good enough.
D)risk averse.

Question

Quizplus · Accepted Answer

According to Herbert Simon, satisficers choose a course of action that is good enough, rather than seeking the optimal or rational choice. This means they prioritize finding a satisfactory solution, rather than one that maximizes personal gain or fairness. Therefore, the best choice is C - good enough.

Herbert Simon Suggested That People Are Not Rational Maximizers but Satisficers