In the "Reaching beyond Our Borders" box in the chapter, Don Johnson, owner of gourmet chocolate company Choco-Logo, found out that in his market:
A)consumers could not tell the difference between premium and lower-grade chocolate.
B) packaging and large size boxes made the difference in sales volume.
C) the cost of chocolate is non-negotiable in the global market.
D)pricing goods like chocolate means constantly adjusting to the global price.

Question

Quizplus · Accepted Answer

The article discusses how pricing goods like chocolate means constantly adjusting to the global price, indicating that the cost of chocolate is not non-negotiable and packaging/box size do not necessarily make a significant difference in sales. There is no mention of consumers not being able to differentiate between premium and lower-grade chocolate.

In the "Reaching Beyond Our Borders" Box in the Chapter