The advertising medium that accounts for the largest share of total advertising expenditures is:
A)cable and broadcast television.
B)the Internet.
C)radio.
D)newspapers.

Question

Quizplus · Accepted Answer

According to recent data from eMarketer, cable and broadcast television account for approximately 29% of total advertising expenditures, making it the advertising medium that accounts for the largest share. While the internet is a close second at around 28%, radio and newspapers account for smaller portions of the advertising market.

The Advertising Medium That Accounts for the Largest Share of Total