The traditional promotion mix for a firm consists of the
A) strategic mix of price, product, place, and advertising.
B) various types of advertising media the firm selects to reach each specific target market.
C) marketing intermediaries employed by the firm to create a supply value chain.
D) advertising, personal selling, public relations, and sales promotion used to reach a target market.

Question

Quizplus · Accepted Answer

A promotion mix consists of the combination of all the promotional tools a firm uses to promote its products and services. Traditionally, this has included not only advertising, but also personal selling, public relations, and sales promotion.

The Traditional Promotion Mix for a Firm Consists of the