Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called
A) brand awareness.
B) integrated management communication.
C) interactive promotional communication.
D) integrated marketing communication.

Question

Quizplus · Accepted Answer

Integrated marketing communication combines all the promotional tools into one comprehensive, unified promotional strategy. The idea is to use all the promotional tools and company resources to create a positive brand image and to meet the strategic marketing and promotional goals of the firm.

Creating a Positive Brand Image by Using All the Promotional