For the scenario described below, simply name the procedure that is appropriate to answer the question. For example,
1-proportion z-interval or chi-square goodness of fit test. Do NOT carry out the procedure.
-A national marketing campaign is conducted to improve the name-brand recognition with potential customers. The company sells household products, primarily to the female head of the household. The current market analysis shows that 23% of their customer base recognizes the name of their product. When the marketing campaign is finished, 135
people out of 500 randomly polled recognize the brand name. Does this provide statistically significant evidence that there has been an increase in name-brand recognition?

Question

Quizplus · Accepted Answer

The Answer of For the scenario described below, simply name the procedure that is appropriate to answer the question. For example,
1-proportion z-interval or chi-square goodness of fit test. Do NOT carry out the procedure.
-A national marketing campaign is conducted to improve the name-brand recognition with potential customers. The company sells household products, primarily to the female head of the household. The current market analysis shows that 23% of their customer base recognizes the name of their product. When the marketing campaign is finished, 135
people out of 500 randomly polled recognize the brand name. Does this provide statistically significant evidence that there has been an increase in name-brand recognition?

For the Scenario Described Below, Simply Name the Procedure That