Which of the key supply chain business processes refers to meeting customer requirements by synchronizing the firm's marketing, production and distribution plans:
A) Customer relationship management process
B) Order fulfillment process
C) Customer demand organization process
D) Supply chain synchronization process

Question

Quizplus · Accepted Answer

The order fulfillment process refers to the process of meeting customer requirements by synchronizing the firm's marketing, production and distribution plans. This involves receiving and processing customer orders, managing inventory, picking and packing products, and delivering them to the customer.

Which of the Key Supply Chain Business Processes Refers to Meeting