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Business Essentials Study Set 7
Quiz 13: Pricing, Promoting, and Distributing Products
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Question 101
Short Answer
An independently owned wholesaler who purchases, stores, and repackages a product before selling the product to his or her customer is known as a(n) agent/broker. contract carrier. sales branch. distributor. merchant wholesaler.
Question 102
Short Answer
Online retail sales in Canada are predicted to be approximately _________ in 2015. $3 billion $10 billion $18 billion $31 billion $50 billion
Question 103
Short Answer
Yellowknife Inc. is a small manufacturing company located in the far north of Canada. What transportation mode are they most likely to use? Trucks Trains Planes Water carriers Pipelines
Question 104
Short Answer
________ help internet consumers by gathering and sorting information on comparison products and product features. Electronic retailers Direct-response sellers Syndicated sellers E-agents Cybermalls
Question 105
Short Answer
Which of the following modes of transportation is used primarily to transport heavy, bulky items such as cars, steel, and coal? Air Pipeline Trucks Water Railroads
Question 106
Short Answer
What is the appeal of merchandise in a factory outlet? The outlet stores keep prices low by locating in a low rent area and operating on a cash only basis. The outlet is organized into different departments such as children's clothing, bedding, drapes, and men's clothing. The merchandise consists of many brand-name clothing, groceries, and appliances. Prices are lower because the outlet is owned by the manufacturer and bypasses intermediaries. Prices are lower because the outlet owners purchase the overstocked merchandise from manufacturers or large chains at a reduced price.
Question 107
Short Answer
Which of the following is the oldest form of direct-response retailing? Mail order Telemarketing Electronic retailing Mail marketing Direct selling
Question 108
Short Answer
The use of the telephone to sell directly to consumers is called telemarketing. mail marketing. mail order. direct selling. electronic retailing.
Question 109
Short Answer
All of the following are advantages of plane transportation except reduced shipping costs. speed. reduced inventory carrying costs. reduced handling costs. reduced costs in packing.
Question 110
Short Answer
________ refers to the activities needed to move products efficiently from manufacturer to consumer. Order processing Customer-service operations Warehousing goods Physical distribution Direct marketing
Question 111
Short Answer
Which type of retailing activity is most likely to be found in a suburban shopping mall? Convenience stores Specialty stores Video marketing stores Wholesalers Factory outlets
Question 112
Short Answer
Edna's Bakery produces large cakes for commercial events and weddings. Edna's Bakery is a(n) convenience store. one-product store. specialty store. off-price store. variety store.
Question 113
Short Answer
How do agents differ from brokers? Agents receive commissions. Brokers take title to merchandise, but agents do not. Brokers provide information services to customers, but agents do not. Agents take title to merchandise, brokers do not. Agents deal in the product lines of a few producers usually on a long term basis, whereas brokers match sellers and buyers as needed.
Question 114
Short Answer
________ are able to deliver a steady flow of product, unaffected by the weather. Water carriers Railroads Trucks Planes Pipelines
Question 115
Short Answer
Department stores, supermarkets, and specialty stores are all bargain retailers. catalog showrooms. discount houses. syndicated sellers. product line retailers.
Question 116
Short Answer
Jim Bradley represents several producers and is paid a commission based on invoice values. Which of the following types of intermediaries is Jim? Wholesaler Sales office Sales branch Agent/broker Rack jobber