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A CRM Program Primarily Attempts to Monitor And/or Manage Three

Question 46

Essay

A CRM program primarily attempts to monitor and/or manage three things: an organization's customers, sales force, and customer service level.
List two different tools or components of CRM for each of three areas:
a.Customers
b.Sales Force
c.Customer Service Level
Describe how each tool or component is utilized in the monitoring and/or managing of the customers, sales force, or customer service level.

Correct Answer:

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a.Customers
1.Segmenting Customers -Usin...

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