One problem with consumer interviews is that
A) the sample may not be a representative sample.
B) response bias.
C) interviews are not very scientific.
D) both a and b
E) all of the above

Question

Quizplus · Accepted Answer

The problem with consumer interviews is that the sample may not be a representative sample and there may be response bias. Additionally, interviews may not be very scientific. Therefore, both options A and B are correct. Option E is also correct as it encompasses all the other options.

One Problem with Consumer Interviews Is That