Possible problems with consumer interviews include:
A)a non-random sample
B)the identification problem
C)response bias
D)both a and b
E)both a and c

Question

Quizplus · Accepted Answer

Non-random sample can lead to biased results as it may not accurately represent the target population. Response bias occurs when participants provide inaccurate or socially desirable answers to please the interviewer. Both these problems can occur in consumer interviews, hence both options A and C are correct. Option B, identification problem, is not a common issue in consumer interviews.

Possible Problems with Consumer Interviews Include