E-Lab (the "E" stands for experience) has project teams perform field research for its clients. These project teams are composed of students of theology, actors, and musicians as well as the more traditional marketing experts and statisticians. Each member of the group is trained to conduct observational research, interview clients, and understand the marketing impact of what they learn. E-Lab uses to make its project teams more efficient.
A) synergistic goals
B) stretch goals
C) cross training
D) vestibule training
E) OJT training

Question

Quizplus · Accepted Answer

E-Lab uses cross training to train its project teams so that each member of the group is capable of conducting observational research, interviewing clients, and understanding the marketing impact of what they learn. Cross training is the process of training employees in multiple areas of the organization's operations. This allows them to perform multiple tasks within the organization and improves their productivity and versatility.

E-Lab (The "E" Stands for Experience) Has Project Teams Perform