Which of the following companies would be most likely to use target return-on-investment pricing?
A)a florist shop
B)a book publisher
C)a veterinarian
D)a public utility

Question

Quizplus · Accepted Answer

A public utility is a company that provides essential services with limited competition, such as electricity, gas, or water. Target return-on-investment pricing is a method where a company sets prices to achieve a specific return on their investment in that product or service. Given the essential nature of their services and limited competition, a public utility would be more likely to use this pricing strategy to ensure a profitable return on their investment.

Which of the Following Companies Would Be Most Likely to Use