A computer retailer shrink-wraps Microsoft Office 2013 to his private label Intel v9 Windows 8 ultrabook and sells the ultrabook and software for $2,500.00. This pricing scenario might best be described as:
A)price lining.
B)customary pricing.
C)bundle pricing.
D)loss-leader pricing.

Question

Quizplus · Accepted Answer

The pricing scenario described is bundle pricing, where the retailer is offering a bundle of the ultrabook and the software at a single price point.

A Computer Retailer Shrink-Wraps Microsoft Office 2013 to His Private