Telus uses a web-centric, personalized approach to managing long-term customer relationships electronically. The tool they likely use is known as
A)CLV.
B)eCRM.
C)CR-V.
D)CRM.

Question

Quizplus · Accepted Answer

The personalized approach to managing long-term customer relationships electronically indicates the use of eCRM (electronic Customer Relationship Management) tool. Therefore, option B, eCRM, is the best choice. Options A, C, and D are not relevant to the mentioned approach.

Telus Uses a Web-Centric, Personalized Approach to Managing Long-Term Customer