Which of the following companies is most likely to utilize interactive marketing?
A)Dove Beauty Products
B)TD Financial Bank
C)The Conservative Party of Canada
D)Manulife Insurance

Question

Quizplus · Accepted Answer

Dove Beauty Products is a consumer company that targets a younger demographic, which is more likely to engage in interactive marketing through platforms such as social media. Manulife Insurance and TD Financial Bank are customers that are not likely to engage in interactive marketing considering the nature of their services. The Conservative Party of Canada is more likely to utilize traditional marketing methods such as mailing and phone campaigns than interactive marketing.

Which of the Following Companies Is Most Likely to Utilize