The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:
A)Synergistic marketing
B)Customer Relationship Management
C)Holistic marketing
D)Customer Lifetime Value

Question

Quizplus · Accepted Answer

The process described in the question is known as Customer Relationship Management (CRM). Synergistic marketing refers to the collaboration between different marketing channels or stakeholders. Holistic marketing refers to a more comprehensive marketing approach that considers the entire business environment. Customer Lifetime Value is a metric used to estimate the total value a customer will bring to a business over the course of their interactions with the business. While important, it is not the same thing as the process of building and developing long-term customer relationships through delivering value and satisfaction.

The Process of Building and Developing Long-Term Relationships with Customers