Forces that are largely beyond the control of the marketing department and its organization are called:
A)the marketing mix.
B)the four Ps.
C)controllable factors.
D)environmental factors.

Question

Quizplus · Accepted Answer

Environmental factors are largely beyond the control of the marketing department and its organization. These factors include economic conditions, political and legal factors, technological changes, demographic trends, and natural forces. While marketers can monitor and respond to these factors to some extent, they cannot directly control them.

Forces That Are Largely Beyond the Control of the Marketing