Including lead users in your new-product development strategy can be advantageous because it can lead to:
A)higher rates of product success
B)better use of Six Sigma
C)higher manufacturing efficacy
D)higher price of product offered

Question

Quizplus · Accepted Answer

Including lead users in the new-product development strategy can help the company identify unmet needs and trends in the market, which can lead to a higher rate of product success. Lead users are the early adopters of a product who have already found ways to modify it to meet their unique needs, and their insights can be valuable in creating a product that meets the needs of a wider user base. While Six Sigma and manufacturing efficacy are important considerations in the development process, they are not directly impacted by including lead users. Furthermore, including lead users does not necessarily result in a higher price for the product.

Including Lead Users in Your New-Product Development Strategy Can Be