The probability that a new product will be a success is greater if each of the following situations exists EXCEPT:
A)it fits with its company's marketing mix activities.
B)it is defined after development commences.
C)it fits with its company's R&D and manufacturing capabilities.
D)it is a uniquely superior product.

Question

Quizplus · Accepted Answer

Developing a product before defining it can lead to a lack of focus and direction, and may not align with the company's overall strategy and capabilities. All other options listed (A, C, and D) increase the probability of success by ensuring the product fits with the company's strengths, capabilities, and strategic objectives.

The Probability That a New Product Will Be a Success