Load factor is often used in marketing dashboards for airlines as a measure of:
A)customer contact
B)capacity management
C)differential value
D)idle production capacity

Question

Quizplus · Accepted Answer

Load factor is a measure of how much of an airline's available capacity is being used. It is calculated by dividing the number of revenue passenger miles (RPMs) by the number of available seat miles (ASMs). This metric is important for capacity management as it helps airlines understand how efficiently they are utilizing their resources and whether they need to adjust their schedules or pricing strategies.

Load Factor Is Often Used in Marketing Dashboards for Airlines