Before beginning each work shift at Lululemon, the manager conducts a quick training session and energy building exercise so the staff are both informed and energized to work the shift. This is an example:
A)internal analysis.
B)personnel management.
C)internal marketing.
D)employee development.

Question

Quizplus · Accepted Answer

Internal marketing is the process of promoting a company's products or services to its own employees. In this case, the manager is using a quick training session and energy building exercise to promote the company's culture and values to the staff. This is an example of internal marketing because it is designed to motivate and engage the staff, which can lead to increased productivity and customer satisfaction.

Before Beginning Each Work Shift at Lululemon, the Manager Conducts