According to the service continuum, which of the following organizations has the highest level of intangibility?
A)teaching
B)advertising agency
C)realty agency
D)fast-food restaurant

Question

Quizplus · Accepted Answer

Teaching is a highly intangible service as it is primarily based on the transmission of knowledge and skills, which cannot be physically measured or quantified. Advertising and realty agencies deal with tangible products (ads, property) and have some level of tangibility, while fast-food restaurants have a high degree of tangibility as they provide physical products (food) to customers.

According to the Service Continuum, Which of the Following Organizations