Question 1

Mars Incorporated targets health-conscious females by advertising its 3 MUSKETEERS® Bar which has "45 percent less fat than average of the leading Chocolate brands." It uses clever television ads to promote this product benefit and is achieving good sales results using this strategy. Mars is_________ in the Implementation phase of the strategic marketing process.

Accepted Answer

Mars Incorporated is executing the marketing program by using clever television ads to promote the health benefits of its 3 MUSKETEERS® Bar.

Question 2

Identify and describe the four critical factors in a SWOT analysis that help an organization identify t critical strategy-related factors that could have major effects on it.The four critical factors in a SWOT analysis are:

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Question 3

Mars Incorporated targets health-conscious females by advertising its 3 MUSKETEERS Bar which has "45 percent less fat than average of the leading Chocolate brands." It uses clever television ads to promote this product benefit and is achieving good sales results using this strategy. What phase of the Strategic Marketing Process is Mars at?

Accepted Answer

Mars Incorporated is in the implementation phase of the Strategic Marketing Process since it is using advertising to promote its product and is achieving good sales results. It has already completed the planning phase where it identified the target market (health-conscious females) and developed a strategy to appeal to them (highlighting the low-fat content of the product).

Question 4

Describe the composition of the three levels within organizations. The three levels are:

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Question 5

McCain is the largest French Fries provider to the food service and institutional market segment. When McCain decides to have a presence in over 100 countries, even if they are not profitable, their growth strategy is:

Accepted Answer

McCain's strategy of expanding their presence to over 100 countries, even if they are not profitable, indicates market development. This means they are seeking to grow their market share by targeting new geographical markets with their existing products. The fact that they are already a leading French Fries provider to the food service and institutional market segment shows that they are not engaging in product development or diversification. They are also not trying to penetrate deeper into their existing market segment, as they are expanding to new countries instead.

Question 6

Mars Incorporated targets health-conscious females by advertising its 3 MUSKETEERS Bar which has "45 percent less fat than average of the leading
Chocolate brands." It uses clever television ads to promote this product benefit and is achieving good sales results using this strategy. Mars is _________in the second stage Of the strategic marketing process.

Accepted Answer

Mars Incorporated is executing the marketing program by using clever television ads to promote the health benefit and achieve good sales results. This indicates that the company has already planned the marketing program and determined the marketing strategy, and is now in the execution stage. Designing the marketing organization is not applicable in this scenario.

Question 7

Identify and describe the four market-product strategies an organization uses to identify alternative m opportunities.
The four market-product strategies an organization uses to identify alternative market opportunities a

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Question 8

A campus service organization annually raises money through the sale of t-shirts. What are the major components of the marketing program it should use? Give one example of each.

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Question 9

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Grou growth-share matrix. By dividing each dimension into high and low categories, the matrix contains f cells. Briefly describe the four quadrants of the matrix.
BCG has given specific names and descriptions to the four quadrants in its growth-share matrix. The as follows:

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Question 10

What are the three levels of strategy in organizations? Describe each.

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Question 11

Name and briefly describe the seven types of corporate goals set in advance of work? The seven types of corporate goals set in advance of work are:

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Question 12

What are the marketing mix elements that compose a cohesive marketing program?

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Question 13

What is the source of cross-functional conflict and how can it be overcome?

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Question 14

McCain is the largest French Fries provider to the food service and institutional market segment. When McCain decides to branch out from the frozen foods category into the ready-to-serve beverage market, their growth strategy is:

Accepted Answer

The decision to enter a completely new market segment (ready-to-serve beverages) is an example of diversification. This is because McCain is branching out from their core business (frozen foods) into a new and unrelated market segment. Market development and product development both involve expanding within the existing market segment, whereas market penetration is focused on gaining more market share within the existing market. Therefore, the best choice is diversification.

Question 15

What are the four components of the implementation phase of the strategic marketing process? The four components of the implementation phase of the strategic marketing process are:

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Question 16

List potential stakeholders for the college or university that you attend.

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Question 17

There is a General Motors plant in Spring Hill, Tennessee, that is devoted solely to the production of Saturn cars. At which level is this plant operating? Explain your answer.

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Question 18

Identify the three phases of the strategic marketing process and briefly describe what happens during phase. 
The three phases of the strategic marketing process are the Planning Phase, the Implementation Phas the Control Phase.

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Question 19

The Boston Consulting Group's business portfolio analysis model can be used to guide a firm as it tries to change its relative market share (the factor on the horizontal axis). What conscious
decisions can management make on the role each SBU should have in the future and how money should be budgeted for its operations?

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Question 20

What is a corporate mission? How can it be used as a motivational tool?

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Quiz 2: Developing Successful Marketing Strategies