In terms of performance measures, fans are
A)the number of people who interact with a Post ("like," make a comment, and so on)divided by the total number of people seeing the Post.
B)the number of people who have opted in to a brand's messages through a social media platform at a given time.
C)the percentage of people who have clicked on a link on the Page to visit a specific site.
D)the total number of unique visitors to a Facebook Page in a given time period.

Question

Quizplus · Accepted Answer

Fans are the number of people who have opted in to a brand's messages through a social media platform at a given time. The other options refer to different performance measures such as engagement rate (A), click-through rate (C), and total unique visitors (D).

In Terms of Performance Measures, Fans Are