Performance measures for social media are divided into these two types: ________ and ________.
A)purchases made online; purchases made in a store as a result of a link from a social media website
B)number of photos uploaded; number of characters types (comments, tweets, etc.)
C)those linked to inputs or costs; those tied to the outputs or revenues
D)traditional media costs; social media costs

Question

Quizplus · Accepted Answer

Performance measures for social media are typically divided into those linked to inputs or costs (such as cost per click or cost per impression) and those tied to the outputs or revenues (such as conversion rate or revenue generated from social media campaigns). Options A, B, and D are not accurate categorizations of performance measures for social media.

Performance Measures for Social Media Are Divided into These Two