Question 1

The United Way of Canada is constantly monitoring different social forces in the marketing environment. Which statement below most accurately relates to social forces?

Accepted Answer

Social forces include demographics (such as age, gender, income, education) and values (such as beliefs, attitudes, and cultural norms). These factors can have a significant impact on marketing strategy, as they influence consumer behavior and preferences. The other options (A, C, D) do not accurately describe social forces.

Question 2

Reference: 03-01
TB Figure 1
 
-According to TB Figure 1 above, in what year will the population totals for people under 14 and people over 60 be relatively the same?

Accepted Answer

According to TB Figure 1, the two lines representing the population of people under 14 and people over 60 are projected to intersect around the year 2040, indicating that the population totals for these two age groups will become relatively the same around that time.

Question 3

Kraft Canada launched a specific microsite for new Canadians who recently arrived from South Asia, called Kraft Ka Khana. As a multicultural marketer, Kraft can do many of the following examples of things to engage with a diverse audience, except ________.

Accepted Answer

Building stereotypes is not a good strategy for engaging with a diverse audience. It can lead to negative perceptions and alienate potential customers.

Question 4

Last year, Samsung used a print ad showing their latest smartphone as an item for sale in a vending machine. Which generational cohort is Samsung most likely trying to reach?

Accepted Answer

Samsung's use of a vending machine in a print ad is likely an attempt to appeal to Generation Y, also known as millennials, who are known to be tech-savvy and more likely to use smartphones for various purposes.

Question 5

Reference: 03-01
TB Figure 1
 
-According to TB Figure 1 above, in 2005 the approximate size of the world population of those aged 0-14 was

Accepted Answer

In 2005, the approximate size of the world population of those aged 0-14 was 1.5 billion.

Question 6

The fastest growing population segment in Canada was born between 1946 and 1964. This segment is known as:

Accepted Answer

The population segment born between 1946 and 1964 is known as the baby boomers.

Question 7

A magazine that appeals to single parents has noticed an increase in monthly subscription sales over the last several years. After completing their environmental scan, they attribute this increase to a change in which force in the marketing
Environment?

Accepted Answer

The increase in subscription sales for a magazine that appeals to single parents can be attributed to a change in the social force in the marketing environment. This suggests that there is a growing population of single parents who are seeking out resources and support, leading to an increased demand for this magazine.

Question 8

In many Inuit communities in Northern Canada, elders pass on values, ideas, and attitudes through stories and songs to members of their generational family. These items that are learned and shared among members of a group are collectively known as:

Accepted Answer

Culture refers to the shared values, beliefs, customs, behaviors, and artifacts that characterize a group or society. In this case, the stories and songs that elders pass on to younger generations are examples of cultural items that help to reinforce and transmit certain values and worldviews within the Inuit community. Ethnographics refers to the documentation and analysis of cultural practices and artifacts, while psychographics refers to the measurement and classification of personality traits, values, and lifestyles for market research purposes. Ethnicity refers to a person's cultural background or identity based on factors such as language, religion, and ancestry. While related to culture, it does not specifically refer to the shared cultural practices within a group.

Question 9

Per capita income ranges from $102,000 in Norway, to $52,000 in Canada, to under $500 in Ethiopia. Per capita income is a component of which environmental category?

Accepted Answer

Per capita income is a component of the demographic category, which looks at characteristics of a population such as age, gender, education level, and income.

Question 10

Over 50 percent of the Canadian population is located in just the top 10 CMAs in the country, which include such cities as Toronto, Montreal, Vancouver, Ottawa, Calgary, and Edmonton. In this instance, CMAs stands for:

Accepted Answer

CMAs refers to Census metropolitan areas, which are geographic areas defined by Statistics Canada based on the population density and other demographic characteristics of a region. They serve as a standard for collecting and reporting statistics on urban areas across Canada.

Question 11

Michael is recently divorced and has two children. He moves in with Leanne, also a recent divorcee who has one child. How is this new family structure classified?

Accepted Answer

This new family structure is classified as a blended family because it consists of two parents who are divorced and have children from their previous marriages. They have come together to form a new family unit, with both the parents and the children having to adjust and adapt to the new family structure.

Question 12

Reference: 03-01
TB Figure 1
 
-According to TB Figure 1 above, by the year 2050, which age group is projected to account for most of the world's population?

Accepted Answer

According to TB Figure 1, by the year 2050, the age group 15-59 is projected to account for the most of the world's population.

Question 13

You are the Director of Marketing for Starbucks. You are doing an environmental scan to help you create a three-year marketing plan for increasing your presence in Canadian post-secondary institutions. Which of the following environmental trends should you consider the MOST important?

Accepted Answer

The rise in consumption of hot brewed coffee by millennials is the most important trend to consider when creating a marketing plan for increasing presence in Canadian post-secondary institutions. This is because post-secondary institutions are typically attended by millennials, and their increasing consumption of coffee presents an opportunity for Starbucks to target this demographic.

Question 14

Sir Galahad's is a high-fashion boutique selling top-of-the-line men's clothing and accessories. The keys to Sir Galahad's success include knowing men's changing fashion tastes and providing something different from other clothing retailers. In
Addition, because of the high value of the merchandise, Sir Galahad's management is
Searching for information on available computerized inventory controls and sales order processing. From this description, one can infer that the environmental category of
Least importance to Sir Galahad's is:

Accepted Answer

The description does not mention any regulatory factors that significantly affect Sir Galahad's success or operations. The focus is mainly on fashion trends, differentiation from competitors, and inventory control/sales order processing. Therefore, the regulatory category is of least importance.

Question 15

Walmart decides to run two different ads in Toronto, Ontario. One, in a predominant Chinese market, is written in Chinese; the other, in a large Italian area, is written in Italian. Walmart is engaging in what type of marketing?

Accepted Answer

Walmart is engaging in ethnic marketing by tailoring their ads towards specific ethnic groups in certain areas. This allows them to better connect with these communities and potentially increase sales within those demographics. However, it is important to note that ethnic marketing can also be seen as discriminatory if it excludes other potential customers based on their ethnicity.

Question 16

Changes in social forces can have a dramatic impact on a marketing strategy, some of these social forces in the environment include the demographic characteristics of the population, and it's __________.

Accepted Answer

Social forces in marketing include demographic characteristics and values, as they influence consumer behavior and preferences.

Question 17

The local City Hall is assessing the need to build an additional community centre in the town. To be successful, they need to understand demographic shifts in the population and various cultural changes in their community. The City will be most concerned with which force?

Accepted Answer

The City will be most concerned with social forces, as they need to understand demographic shifts and cultural changes in their community in order to determine the need for an additional community centre. Social forces relate to changes in societal attitudes, values, and lifestyles, which are directly affecting the community's needs and demands for services.

Question 18

Shoppers Drug Mart has been opening an increasing number of stores in areas where the 'baby boomer' generation makes up a large proportion of the population. Which force is likely playing a factor in these decisions?

Accepted Answer

The 'baby boomer' generation is a social force that is likely playing a factor in Shoppers Drug Mart's decision to open stores in areas where this generation makes up a large proportion of the population. Social forces refer to the demographic, cultural, and social trends that impact a company's strategy and decisions.

Question 19

The Canadian population is over 35 million; by 2050, it is expected to be 44 million and even more ethnically diverse. This demographic information is part of which environmental factor?

Accepted Answer

The changing demographic information about the Canadian population is considered a social environmental factor.

Question 20

A day care conducted a survey and found that 60 percent of Canadian women work outside the home and are no longer home to watch children that are too young for school. The day care offers a special that says: "Heading back to work after maternity leave? Leave the kid watching up to us!" The day care is taking advantage of which trend?

Accepted Answer

The day care is taking advantage of the cultural trend of more women working outside the home and needing childcare for their children.

Quiz 3: Scanning the Marketing Environment