At which stage in the buying decision process would a firm ask its vendors' help in designing product specifications?
A)problem recognition
B)purchase decision
C)information search
D)alternative evaluation

Question

Quizplus · Accepted Answer

During the information search stage, a firm often seeks input from various sources to define the specifications of the product it needs. This can involve asking vendors for help in designing these specifications to ensure they meet the firm's requirements and objectives.

At Which Stage in the Buying Decision Process Would a Firm