Several engineers meet to discuss the need to include an automatic alarm control switch in an upcoming widget. They are beginning to understand the requirements of the automatic alarm control switch. The engineers are likely at which stage in the
Organizational buying decision process?
A)post-purchase behaviour.
B)alternative evaluation.
C)problem recognition.
D)information search.

Question

Quizplus · Accepted Answer

The engineers are discussing the need for an automatic alarm control switch, indicating that they are recognizing a problem or need for their upcoming widget. This stage is known as problem recognition in the organizational buying decision process.

Several Engineers Meet to Discuss the Need to Include an Automatic