Scandinavian Airlines recently announced the purchase of 35 Boeing 737-600 airliners, with the option to buy another 35 for a total of $2.4 billion. SAS called Boeing "a professional and solid supplier." Deliveries began in late 1998 and will continue for some years to come. This arrangement between Boeing and SAS is an example of:
A)reciprocity.
B)review marketing.
C)supply partnership.
D)exclusive dealing.

Question

Quizplus · Accepted Answer

The arrangement between Boeing and SAS is an example of a supply partnership, as SAS has established a long-term relationship with Boeing to purchase a substantial amount of planes with the option of buying even more in the future. This partnership involves close cooperation between the two companies to ensure reliable delivery of the aircraft and ongoing support services.

Scandinavian Airlines Recently Announced the Purchase of 35 Boeing 737-600