When Harold Hansen was marketing manager at Creative Concepts Manufacturing Company, he estimated the company would sell a total of 500,000 of their new sandstone coasters decorated with Native American petroglyphs the first year on the market although the company had never before produced a product like that. What is this type of estimate called?
A)a Delphi forecast
B)a buildup forecast
C)a lost-horse forecast
D)a direct forecast

Question

Quizplus · Accepted Answer

This is a direct forecast because it is based on the marketing manager's own judgment and not on any statistical analysis or input from other parties.

When Harold Hansen Was Marketing Manager at Creative Concepts Manufacturing