All of the following factors are essential to develop both market potential and sales forecast estimates EXCEPT:
A)time period involved.
B)market share.
C)market segments involved.
D)unit of measurement.

Question

Quizplus · Accepted Answer

While market share is important in evaluating a company's competitive position, it is not essential for developing market potential and sales forecast estimates. The other factors listed - time period, market segments, and unit of measurement - are all necessary to accurately estimate potential sales.

All of the Following Factors Are Essential to Develop Both