When you consider purchasing a basic hamburger at a fast food restaurant, the marketing material likely used by the restaurant is one that focuses on__________ positioning.
A)head-to-head
B)segmentation
C)cross tabulated
D)psychological

Question

Quizplus · Accepted Answer

Head-to-head positioning is used when a product is marketed directly against competitors, often highlighting its features, price, or quality to appeal to consumers looking for a straightforward comparison.

When You Consider Purchasing a Basic Hamburger at a Fast