Kellie Johnson makes jams and jellies that sell under the brand name of Yesterday's Kitchen. In developing a marketing strategy to sell her product line, she decided to buy an ad in the local shopper's newspaper that is well-read in her region of the country.
She has just:
A)developed a market-product grid and estimated size of markets.
B)taken marketing actions to reach target markets.
C)formed products to be sold into groups.
D)selected target market segments to reach.

Question

Quizplus · Accepted Answer

By buying an ad in a well-read local shopper's newspaper, Kellie Johnson is taking marketing actions to reach her target markets. While she may have also developed a market-product grid and estimated size of markets, and formed her products to be sold into groups, those actions are not explicitly stated in the scenario. However, selecting target market segments to reach is not the best answer because there is no indication that Kellie Johnson went through a deliberate segmentation process before deciding to advertise in the local shopper's newspaper.

Kellie Johnson Makes Jams and Jellies That Sell Under the Brand