""Input measures"" fall under which broad category of measures firms use to evaluate salespeople?
A) Objective measures
B) Subjective measures
C) Output measures
D) Output to input ratios
E) None of the above

Question

Quizplus · Accepted Answer

Input measures are considered objective measures as they are quantifiable and track the activities or efforts put in by salespeople, such as the number of calls made or meetings scheduled.

""Input Measures"" Fall Under Which Broad Category of Measures Firms