Which of the following is an example of an account development and servicing ratio that a sales manager might use to evaluate a sales representative?
A) Sales expense ratio
B) Account penetration ratio
C) Calls per account ratio
D) The hit ratio
E) Planned call ratio

Question

Quizplus · Accepted Answer

The account penetration ratio measures how deeply a salesperson has penetrated a specific account or customer. It is a useful metric for evaluating how well a sales representative is developing and servicing their accounts. The other options listed are not specific to account development and servicing.

Which of the Following Is an Example of an Account