Firms pursuing a differentiation strategy want to be differentiated from competitors:
A) on only one central dimension.
B) only to the point where the features of their products are adequate.
C) along as many dimensions as possible.
D) on only two or three central dimensions.

Question

Quizplus · Accepted Answer

Firms pursuing a differentiation strategy want to differentiate themselves from competitors along as many dimensions as possible. This creates a unique selling point and creates a perception of higher value in the eyes of customers. Differentiating along multiple dimensions can also make it harder for competitors to copy the strategy, making it a sustainable competitive advantage.

Firms Pursuing a Differentiation Strategy Want to Be Differentiated from Competitors