A company using a narrow scope in its business strategy is:
A) following a cost leadership business strategy.
B) focusing on a broad array of geographic markets.
C) limiting the group of product segments served.
D) likely to earn only average returns.

Question

Quizplus · Accepted Answer

A company using a narrow scope in its business strategy is limiting the group of product segments served. By doing this, the company can focus on specific customer needs and become known as an expert in that particular product segment, potentially leading to higher profits.

A Company Using a Narrow Scope in Its Business Strategy