Which of the following is NOT considered a generic strategy?
A) Product diversification
B) Cost leadership
C) Focused differentiation
D) Integrated cost leadership/differentiation

Question

Quizplus · Accepted Answer

Product diversification is not a generic strategy. The three main generic strategies are cost leadership, focused differentiation, and integrated cost leadership/differentiation. Product diversification is a growth strategy where a company expands its product offerings into new markets or industries.

Which of the Following Is NOT Considered a Generic Strategy