When there is only one outlet for a line of products in a given geographic area, this is called ________.
A)exclusive distribution
B)selective distribution
C)intensive distribution
D)limited distribution

Question

Quizplus · Accepted Answer

Exclusive distribution refers to the distribution of a product or service through a single outlet within a particular geographic area. This strategy is often used for high-end or luxury products where the manufacturer wants to maintain control over the positioning and image of the product.

When There Is Only One Outlet for a Line of Products