Which of the following statements about advertising in glossy magazines is TRUE?
A)Advertising in glossy magazines is a good short-term tactical tool.
B)Advertising in glossy magazines communicates complex products easily and efficiently.
C)Advertising in glossy magazines reaches a higher market segmentation.
D)Advertising in glossy magazines has little competition for attention.

Question

Quizplus · Accepted Answer

Glossy magazines tend to have a specific target audience and often cost more to purchase, meaning that the readership tends to have higher income levels. This allows for a higher market segmentation to be reached through advertising in these magazines. Option A is incorrect as the long-term benefits of advertising in glossy magazines may be limited. Option B is incorrect as complex products may require more in-depth explanations which may not be feasible in magazine advertisements. Option D is incorrect as glossy magazines tend to have numerous advertisements competing for attention.

Which of the Following Statements About Advertising in Glossy Magazines