Assessing a new product concept with groups of target customers is known as:
A) product trial.
B) prototype testing.
C) concept testing.
D) market testing.
E) concept development.

Question

Quizplus · Accepted Answer

Concept testing involves presenting a new product idea or concept to a group of target customers and assessing their response to it. This helps companies evaluate whether the product has potential for success in the market before investing in its development or launch. Product trial, prototype testing, and market testing are all part of the overall product development process but do not specifically focus on assessing a new product concept with target customers. Concept development involves the ideation and creation of new product concepts, which precedes concept testing.

Assessing a New Product Concept with Groups of Target Customers